It seems as if most companies have the same message when you call. You know, the message that stands between you and the business you really called to conduct… “Please listen carefully, our menu items have recently changed.”
I never gave much thought to this message, other than to realize its annoyance. It was the only thing that stood between me and my official business. It wasn’t until yesterday when I called a company (whose name happens to rhyme with Shempsi) that I realized how silly this message sounds. Let us break it down.
“Please listen carefully.”
Good start. Although it’s true, that nobody seems to actually listen with care these days, it goes without saying. Would you start a conversation with somebody by telling them to listen carefully? I hope not, or at least not on a regular basis. Do companies think we dial their numbers on purpose after picking up a phone on purpose, only to listen half-heartedly? You listen carefully company, stop with the patronizing prompts.
“Our menu items have recently changed.”
Right. When? Every day, every week? Do you keep it on a rotating schedule to keep people on their toes? Or do you include the entire phrase to keep people enthused about coming back to you? “I can’t wait to see what number my option is today!”
Maybe this doesn’t deserve so much thought or maybe it does. Perhaps it didn’t deserve an article or perhaps it did. Does it really bother me that much? Not a chance. Maybe, 1%. I hope you got a kick out of it, though. Yes, I’ll still do business with Shempsi. All despite their silly warning about listening carefully because their new menu items have changed.
Remember that he who laughs, lasts and laughter is the best medicine. Now go see something else funny.